If you want to be Iron Man, you need two things: the suit, and Jarvis.
Two days where we open the doors and show you how we run a 7-figure business, and our actual life, on AI in under 30 hours a week. You'll see the real systems and the real screens, and how to build your own, without ending up busier than when you started.
Remember when email was going to give everyone their time back? It just created more email. For most owners, AI is headed the same way. The tools aren't the problem, ChatGPT and Claude are right there, free, today. The problem is what you're doing with them.
You're bolting AI on top of a workflow that was already full, so now it's one more thing to manage. More tools, more tabs, more to keep track of, and somehow less freedom. And it still all runs through you, because you're the only one who knows how any of it actually works.
Wasn't the whole promise of AI that you'd do less? The way out isn't more AI, it's rebuilding the way you work around it, so the load finally gets lighter and you can hand off whole projects instead of babysitting tasks.
Take away the suit and Tony Stark is just a smart guy in a garage. Take away Jarvis and the suit is an expensive costume. He needs both, and so do you.
The brain you plug your business and your life into. You own it, it's just folders you control, and it's never trapped inside one company. While the tools are changing this fast, that matters: you can switch or run several at once instead of betting everything on one.
The skills, agents, and routines that actually run the work. This is where the leverage lives. Build it well and it stops feeling like an AI project, it's just a clearer, better-run business, which is the part that hands you your time back.
Most people grab the suit and stop. The real difference is Jarvis. Over two days, we open ours all the way up, in the real business we run and the real life we live.
A 7-figure business and a life we genuinely like, both running on under 30 hours a week each. None of it came from working harder. Here's some of what these systems have actually done for us.
Our coaches handle more clients than ever. Internal dashboards and follow-ups that used to slip through the cracks now run on their own.
Clients stay longer and stay more engaged. Retention and engagement are both up, because nothing gets dropped anymore.
Our home runs on it too. A system that teaches our kids the value of contributing, gamifies cleaning the house, and makes meal planning simple.
We promoted our entire team. We trained our coaching staff to manage their own AI agents, so everyone moved up a level.
We built client features that weren't possible before. And there are many more on the way.
Most of all, we got our freedom back. All of it serves one thing: doing great work and living a great life, with more time for the people and things that matter most.
It's not a slideshow and it's not theory. You'll watch the actual systems we run our business and our life on, see what they really do, and leave knowing how to build your own. Day 1 you build the suit and take the controls. Day 2 it comes alive and starts running without you. Live attendees also get special bonuses.
This is built for one kind of person. If that's not you, save your money.
WSJ & USA Today bestselling co-author of Winning the Week and coach to 100,000+ business owners. For the last two years Demir has rebuilt the whole company on AI, and he runs his own life on it too. In Suit Up he hands you the playbook, screens and all.
WSJ & USA Today bestselling co-author of Winning the Week and an Asana Certified Pro. Carey builds the systems behind everything you'll see, and she's the reason we run a 7-figure business in under 30 hours a week, on purpose. Day 2 is her world: the same setup, running your actual life.
We've spent the last two years rebuilding our entire business, and a lot of our personal life, around AI. We didn't bolt it on top of what we were already doing — we rebuilt from the ground up around it.
It gave us our time back. Our team got more capable instead of more stretched, our kids got a household that actually runs, and our clients got things we couldn't have given them a year ago.
For a long time we kept all of it behind the curtain. Suit Up is us pulling it back. Over two days we'll show you exactly what we built, what worked, what didn't, and how we'd do it again from scratch, so you can do the same in your business and your life.
AI serves the freedom lifestyle. We're not a productivity company, we're for people who want to do great work and still have a life. AI is just how we get both.
We can't wait to show you what's possible.
In one month I built 27 projects, zero code written: two financial dashboards, a hiring system my team actually uses. The provable ROI on the bootcamp was 1,136%. The real return is that I finally have the business outside my head.
What used to take me 10 to 20 hours now comes out in about an hour, and more accurate. This is how I get the output of a ten-person firm out of one person. It's like driving an automatic for the first time. You don't go back.
I came in feeling behind. Two weeks later, I had four automations running every day to support my client workload. If you're in a regulated business and you think you can't safely use AI, you can. You just build it differently.
Live on July 6 & 7, 11AM–1PM ET each day. Replays included.
One-time payment. No subscriptions. All sales are final.
Replays go up within 24 hours of each session and stay live for 30 days. Come live if you can, since the Q&A is where a lot of the value is, but the replays have you covered either way.
You watch us run the real thing and walk you through exactly how it works. You won't be coding along or building live, it's a show-and-tell on purpose, so you can actually absorb it instead of scrambling to keep up. You take notes, and you leave with the blueprint to build your own.
Not to attend, no. It's a show-and-tell, so you can just watch and take notes. When you're ready to start building your own afterward, a free Claude or ChatGPT account is plenty to get going.
Yes. Day 1 is about your business, and Day 2 is about your home and personal life, where a lot of the fastest wins happen. The approach works whether you run a team, a solo practice, or a consultancy, and the personal-life side applies to everyone.
No. Plenty of attendees are solo. Everything we show works whether you're running 30 people or just yourself, and a big chunk of Day 2 is about your personal life, where team doesn't matter at all.
Yes. Head to the order page and make sure you're logged in to your member account, and your Tribe pricing is applied automatically. If you hit a snag, email [email protected] and we'll sort it out.
AI Advantage is a self-paced course that teaches AI workflows. Suit Up is a live look behind the curtain at how we actually run our business and life on AI, with the thinking and the watchouts laid out. Different format, different purpose. Many people do both.
You keep your replays for 30 days, plus the blueprint to build it yourself. At the end of Day 2 we'll point owners who want to go further toward our AI Bootcamp, where we actually build all of this with you. Completely optional, no pressure.
Because Suit Up is a live event with limited seats, all sales are final and there are no refunds. If you can't make it live, your 30-day replay access has you covered. Still not sure it's a fit? Check the "who it's for" section above, or email us before you buy and we'll help you decide.
Email [email protected] and we'll answer it personally. Good questions get added to this list.
You know the difference now between bolting AI on and rebuilding around it. We're going to open up exactly how we did it, business and life, screens and all. And if part of you feels behind, let that go, there's no behind here, only what you build starting now.
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